Tula Ben Ari
Tula Ben Ari
The collaboration with Tula Ben Ari marked one of the earliest ventures into the creative use of AI for music video production. Set in the vibrant streets of Tel Aviv, the project envisioned a surreal transformation of the cityscape into a serene, underwater-like aquarium. Using AI tools like Stable Diffusion 1.5, we translated this vision into a compelling 3-minute visual journey that complemented Tula’s emotive song.
In this stage, we:
- Reimagined Tel Aviv as a tranquil, aquatic world, blending urban realism with surreal elements.
- Created AI-generated animations of giant fish strolling through city streets, matching the song's dreamy tone.
- Developed a loopable 5-second clip tailored for Spotify’s video streaming platform.
- Innovated with IMG2IMG techniques to harmonize the animation’s style with the desired artistic vision.
Video Production
Production Technology
This project leveraged the nascent power of AI to redefine music video production. The process combined traditional visuals with groundbreaking AI techniques to achieve a seamless aesthetic.
In this stage, we:
- Captured real photos of Tel Aviv to serve as the foundational backdrop.
- Utilized Stable Diffusion 1.5 to generate stylistically consistent imagery.
- Integrated animations of aquatic life, transforming raw AI outputs into polished video sequences.
- Produced a scalable workflow for creating looped visuals optimized for digital platforms.
Video Post-production
Visual Storytelling
The video’s narrative submerged the viewer in an imaginative world, where Tel Aviv became an otherworldly aquarium. This juxtaposition of familiarity and fantasy amplified the emotional depth of the song.
In this stage, we:
- Designed every visual element to reflect Tula’s artistic identity and the song’s themes.
- Collaborated with the artist to ensure the visuals aligned with the music's tone and audience expectations.
- Iteratively refined the animations to enhance the surreal yet calming ambiance.
- Produced visuals that were both innovative and memorable, leaving a lasting impression.
Video Delivery
Finalization
The outcome was a trailblazing music video that demonstrated the potential of AI in creative storytelling. It showcased how emerging technology could bring abstract ideas to life with precision and artistry.
In this stage, we:
- Delivered a visually immersive music video that stood out in Tula’s portfolio.
- Produced high-quality assets designed for Spotify’s video streaming format.
- Highlighted the transformative potential of AI in music and digital art collaborations.
- Garnered positive feedback from both the artist and her audience for its originality and execution.
