Yam Refaeli
Yam Refaeli
Working in collaboration with director Itamar Lider, we embarked on creating an innovative music video for emerging singer-songwriter Yam Refaeli. The concept centered around projection-based visual effects, necessitating a meticulous visual script that synchronized each scene with the song's lyrics and musical progression. This pre-visualization phase was crucial in establishing the creative direction and technical requirements for the production.
Video Production
Production Technology
The production utilized a high-resolution specialized projection screen, offering advantages over traditional green screen technology. Our innovative approach incorporated real-time projections during filming, which provided natural illumination of the subjects and environment. This technique resulted in superior integration between the performers and visual elements, creating an immersive and authentic visual experience that would have been challenging to achieve in post-production.
Video Post-production
Visual Storytelling
The strategic decision to execute most visual effects in-camera during production significantly streamlined the post-production process. The primary focus in editing was on color enhancement and grade refinement. Our adherence to the pre-established visual script enabled efficient assembly of the final cut, maintaining the creative vision developed during pre-production
Video Delivery
Finalization
Following completion, we developed platform-specific versions optimized for various social media channels, each incorporating custom graphics to maximize engagement across different platforms. The music video achieved remarkable success, accumulating over 14 million views on YouTube, demonstrating the effectiveness of our technical and creative approach.
This project exemplifies how innovative production techniques, combined with careful planning and execution, can create compelling visual content that resonates with audiences across digital platforms.
